It started a few months ago when I subscribed to the Sunday edition of the Los Angeles Times, and realized that the paper included coupons. I have always used the club card at Ralphs (my local grocery store), but I hadn't used many coupons before. The paper cost $15 for 12-15 weeks (I don't remember exactly how long I subscribed!) and they gave me a $10 gas card for signing up. With the coupons being 'doubled' at Ralphs, I figure I am saving an average of $10 a week with the coupons, so $120-150 over the time of my subscription. I think that pretty much pays for the paper, and as of yesterday, has helped cut my grocery bill in half!
There are a few online grocery coupon sites, but I have had the most success from the Sunday paper. If I had a family (baby food, diapers, etc) there are lots of opportunities to save online, so that is something to keep in mind.
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