Fresh & Easy

I have been meaning to write about my trip to the local Fresh & Easy Neighborhood Market - it was kind of exciting! I had read about the store last year in The Economist, and have driven by it a few times, but hadn't made a visit until about two weeks ago. I had kind of thought it was going to be more like Whole Foods - convenient, but pricey - and I was surprised that it was actually quite affordable and easy. The one I went to only had self-checkout counters, with someone there to assist as needed.

One of their values is "We think fresh, wholesome food should be accessible and affordable to everyone." From my experience, they seem to live up to that goal!